Digital Capabilities Playbook

The Digital Capabilities Playbook is essentially an online showcase of Pfizer Digital (formerly Business Technology) offerings. The site functions as a planning tool for brand leads and department managers, allowing them to learn about and implement Pfizer Digital products during any phase of the product lifecycle. Using the information from an extensive catalog of print and digital documents, I mapped all of the content going through several card sorting sessions. Using the Pfizer Helix design system, I created a site that allows users to browse capabilities by product phase and desired business outcome, and then add relevant capabilities to a customized “playbook” that could be exported, and shared with other users of the site.. The entire site is customizable and easily scaled as capabilities will be added regularly and new business opportunities will arise.